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Perception Audit - See how the world reads you online

Perception Audit
Why aren’t recruiters calling?
Why do my posts get ignored?
Why does my competitor look bigger than us?
What am I missing that others are seeing?
How we’re different

Most people aren’t misunderstood, they’re not
seen the way they intend.

This audit helps you understand why.

  • How your presence feels to others, compared to how you believe it does.
  • The small tone or visual cues that may be holding back trust without you realising.
  • Where your story loses the meaning or warmth you actually meant to convey.
See how we’re different
Audit metaphor
PR vs PA
How are we different

PR vs Perception Architecture

Switch between PR and PA to see how your digital presence changes.

PR shows only the slice someone notices in the moment.
Nothing connects. Nothing stays.

Perception Architecture lights up your whole presence -
so the version of you that’s accurate becomes the version people remember.

Most people aren’t seen incorrectly - they’re seen incompletely.
Perception Architecture reveals the whole picture.

View my scorecard

Your Scorecard (preview)

Just the signals that change memory. Nothing else.

Overall score
Visibility
Story
Consistency
Trust signals

Ahead of 62% of peers in your role.

Generate my real score Compare with a friend
Perspective

The conversation that built TPS

Vivek
Most people think branding is visual. It’s not. It’s psychological. It’s how memory encodes you when you're not in the room.
Diya
okay but who’s actually gonna sit and read all that theory? people scroll in 3 seconds. we need to make them feel it, not explain it.
Vivek
That’s exactly the problem. Everyone’s designing for the scroll. No one’s designing for memory. We need to build perception that lasts.
Diya
cool. so make it automated, make it clean, and make it move. gen z doesn’t trust static anymore. they trust systems that adapt.
Vivek
What if we measured perception like architects measure buildings? Structure. Load-bearing points. What breaks under pressure.
Diya
now we’re talking. audit it. show them the gaps. then rebuild it with design + automation. give me 24 hours.

And that’s how TPS was born. Where psychology meets design. Where thinking meets execution.

FAQ - fast and honest

Is this just branding with a new name?
  • Branding tells; PA measures what sticks.
  • We score first-impression, findability, proof density, trust markers.
  • Output: score + ranked gaps + 7-day fix-list.
Branding is the mask you wear. PA asks: when the page closes, what do people still remember?
How is PA different from PR?
  • PR = distribution; PA = memory installation.
  • Inputs: LinkedIn, Google, profiles, resumes → consistent signals.
  • KPIs: recall rate, profile CTR, message clarity score.

Deliverable: score, peer rank, prioritized fixes.

PR is a trumpet. PA is the room’s acoustics: one makes noise, the other makes sound resonate & stay.
How do you measure perception?
  • 3-second headline test (first-impression speed).
  • Findability (SERP coverage, titles, panel).
  • Proof density & narrative consistency.
  • Trust markers (visuals, tone, cross-linking).

Deliverable: score, peer rank, prioritized fixes.

Memory compresses experience. We test what compresses: signal, coherence, proof - under time pressure.
Can I compare with a friend or competitor?
  • Upload both LinkedIn/Resumes.
  • We return side-by-side deltas + win path.
  • Shareable link for your team.
Comparison reveals edges. Edges create memory.
How fast is this?
  • Quick Scan: 24h.
  • Deep Audit + compare: 3–5 days.
  • Fix sprint: 7 days, tracked.
Clarity itself is speed. And speed is kindness.

The only way to win the future is to design your memory.